ON-SITE WEBSITE SEO
While most people understand the importance of SEO, the fact that over 200 factors go into determining where every website ranks makes it easy to see why there is so much confusion over the process.
Add in the fact that over the years there are major updates, some ranking factors become obsolete while other new ones are added, and it can be easy to lose track of some of those ranking factors.
The good news is that there are certain pillars of optimization that stay the same over time, and the first step in ranking is to build an excellent website that focuses on on page optimization with the build.
While many people talk about technical SEO and off page SEO, if the on page optimization isn’t done correctly, all the other efforts are for nothing.
TechTronix Australia’s Founder has a passion for detail so lets talk about where your want your website to go and we will tell how much further your Website Traffic can increase!
OFF SITE WEBSITE SEO
What is off-page SEO link building?
Link building is the practice of attaining links from other websites that direct search engine robots to your website.
Links are the portal that takes Google from one site to another. They are the ticket to the ride to your website. And while you know there is incredibly useful content on your website, others (including Google’s robots) don’t. Link building creates a way for Google to understand and properly rank your website based on it’s authority.
How does off-page SEO link building work?
Search engines use these links to discover new web pages, as well as determine their ranking against their competitors. These search engine “spiders” crawl throughout links, reviewing the content and adding it to their indexes. Building an infrastructure of links that are seen by search engines as reputable and relevant boost the chances of your website ranking high on SERP’s.
Why is off-page SEO link building important for my business?
Let’s get to the point: link building is important for your business because it’s a huge factor in qualifying your website as significant and displaying it on Google as such. It’s one of the main tools in off-page SEO.
Google’s founder, Larry Page, introduced the concept of PageRank as a tool to measure the quality of a page based on the number of links directing to it, amongst other factors like keyword use and citations. While this isn’t the only way of ranking sites, effective link building helps create a reputable online presence for your business. Link building is a stamp of confidence and trust for your company’s persona.
As important as it is to understand link building as an off-page SEO factor, it’s important to also understand the malpractices of link building and the ways that Google has updated their algorithm to rid search results of underserved sites.
Google responded and continues to respond to this improper link building with updates that filtered out undeserving websites. Improper link building can diminish the progress you have made and associate your company with negative practices.
build website backlinks and build visibility online, It’s the modern form of organic website marketing we specialise in!